Tickets for the Alltech FEI World Equestrian Games might be selling below expectations, but the journalists are coming in force.
Organizers said more than 700 journalists have applied for credentials to the Games, and more than half are from outside the United States.
Before it's all over, said spokeswoman Amy Walker, they expect to have 1,000 journalists covering the Games. That's not including the NBC crew that's filming the Games for a later broadcast.
Walker said journalists are coming from abroad because of the popularity of equestrian sport around the world, particularly in Europe.
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"We're excited to showcase Kentucky as a horse capital of the world," she said.
Krista Greathouse, the city's liaison to the Games, said 33 businesses are now participating in Spotlight Lexington's pin program, and they've sold almost 2,000 pins.
Spotlight Lexington, the city's downtown music and arts festival taking place during the Games, Sept. 25 to Oct. 10, sells the pins for $5. The wearer is then entitled to discounts at many local businesses.
Keeneland will give free admission to those wearing the pin on the opening day of the track's October meet and every Wednesday and Thursday throughout the meet, said Jay Blanton, director of marketing and communications for Keeneland.
Pins are on sale at Thursday Night Live, all area Kroger stores, Commerce Lexington and Don Jacobs.
Coca-Cola and non-profits
Coca-Cola is sponsoring beverage trailers that non-profits may use free during the Spotlight Lexington festival. The non-profits may buy Coke products at a discounted price and use all the profits for their organizations.
For more information, contact Krista Greathouse at firstname.lastname@example.org.