Lexington-based Valvoline announced a multi-year sponsorship agreement with one of the hottest teams in NASCAR on Tuesday.
Valvoline will reunite beginning in 2014 with Hendrick Motorsports, whose Sprint Cup drivers promoting its products will be Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr.
Valvoline, a marketer, distributor and producer of automotive and industrial products and services, will be the official lubricants partner of Hendrick Motorsports, and the Valvoline brand will be featured as a major sponsor of the team's full stable of Chevrolet SS race cars through the 2017 NASCAR season.
In addition, Valvoline will be the preferred oil poured by Hendrick Motorsports' sister company, Hendrick Automotive Group, which operates 87 auto dealerships across the United States.
"The Valvoline team is thrilled to partner with Hendrick Motorsports and continue the long history of winning on the track for both organizations," Sam Mitchell, president of Ashland Consumer Markets, said in a news release. "Both companies have a strong heritage and similar values with employees driven by hard work, commitment to innovation and passion for cars. This is going to be an exciting and great relationship."
Valvoline was a partner of the team from 1993-95, when Hendrick won its first Cup championship with Gordon.
"When I was 14 years old, I won my first drag race with Valvoline in the car," Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group, said in the release. "It's an innovative American brand that has great racing heritage and a winning history with our organization. This is the company that basically invented motor oil, and we're excited about having them as a corporate sponsor and hands-on technology partner."