When you emerge as the shocking winner in the most talked about NASCAR finish in eons, you certainly can't be blamed for wanting to relive the experience.
Brad Keselowski figures he's watched his dramatic last-lap victory over Carl Edwards — which ended with Edwards' Ford airborne and against the catch-fence — in this spring's Sprint Cup race at Talladega "at least 30-40 times."
"It gets better every time," Keselowski said Thursday.
You would also think that winning your first ever Cup race in only your fifth start in NASCAR's major league and doing it while racing for an under-funded, part-time team (James Finch's Phoenix Racing) would be the ultimate life changer.
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While acknowledging that the surprise win has given him the confidence to believe he's ready to run Cup full time in 2010, Keselowski says his life hasn't actually changed much.
"Nah, it really hasn't, to be honest," the 25-year-old Michigan product said. "Coming into this season, my total priority was my Nationwide (Series) team. That's what I'm concentrating on this year. As nice as it was, the Cup win was almost like an exhibition win."
It is his "day job" driving for Dale Earnhardt Jr. and Rick Hendrick's JR Motorsports that will have Keselowski in the commonwealth this weekend.
The No. 88 GoDaddy.com Chevrolet will come to Sparta for the Nationwide Series Meijer 300 Presented by Ritz Saturday night on a white-hot streak.
After starting this season with finishes of 22, 27 and 27, Keselowski has run off eight top 10s and has had no finish lower than 12th in 10 events.
He won two weeks ago at Dover and was second last weekend at Nashville. Keselowski is fourth in the Nationwide points standings, 193 behind leader Kyle Busch and only five behind third-place Jason Leffler.
The recent success has Keselowski thinking he has a realistic chance to compete with double-dipping Cup stars Busch and Carl Edwards (second in the points) for the Nationwide championship.
"Everything will have to go right. We probably can't have any more bad races," Keselowski says. "But, yeah, I think we have a chance to make a real run at it."
Growing up in Michigan, Keselowski was part of a hard-core racing family. His parents, Bob and Kay, owned their own race team. As a driver, Bob ran in the ARCA Series, as well as the truck series.
Brad and his older brother Brian became racers. In fact, Brian will also run at Kentucky Speedway Saturday with his dad as his crew chief.
Before his spectacular moment at Talladega, the question most asked of Brad Keselowski was probably "What it is like to drive for Earnhardt Jr.?"
How the two came to have a business partnership in the first place is a bit of a Cinderella story.
Keselowski started out the 2007 season with a full-time ride in what is now the Nationwide Series. But the team shut down its operations mid-season.
When truck series driver Ted Musgrave got a one-race suspension, Keselowski was asked to fill in for him in Memphis. He put his truck on the pole and dominated the race.
He appeared headed for a win until Travis Kvapil turned him and knocked him from the lead with nine laps to go.
Keselowski wound up 16th, but his performance had turned "the right heads." Earnhardt Jr. called with an offer to drive his car in NASCAR's second-highest series.
"He's a down-to-earth guy," says Keselowski of Dale Jr. "We have a lot in common. We both grew up in racing families. We like to do a lot of the same things, play video games, hang out with friends, just cause a little trouble."
It had been speculated that Keselowski was being groomed to become Earnhardt Jr.'s teammate at Hendrick Motorsports, moving into the No. 5 car currently wheeled by the venerable Mark Martin possibly as soon as next season.
However, Martin put that talk on hold by recently signing a contract extension to stay in the No. 5 for 2010.
"I can't say I was surprised by that," Keselowski said. "Being in Phoenix and watching Mark run like he did and win (a Sprint Cup race in April), it was kind of a no-brainer for him. You could sort of see that one coming."
Presumably, the best way to secure a Cup ride in 2010 is to run up front in Nationwide in 2009.
Keselowski says he expects that to happen Saturday night in Sparta.
"I think we'll be a threat to win at Kentucky," he said.
Though it figures to be hard to match that Talladega finish.