Kentucky Speedway announced a new title sponsor Wednesday for its NASCAR Nationwide Series race on June 27.
The race will be called the John R. Elliott HERO Campaign 300 presented by Drive Sober or Get Pulled Over.
The Nationwide race is part of a NASCAR tripleheader at the Sparta track June 26-28.
Kentucky HERO is part of The HERO Campaign for Designated Drivers, a national campaign established by the family of Navy Ensign John R. Elliott of New Jersey. Elliott, a graduate of the U.S. Naval Academy, was killed in a head-on collision by a drunken driver in July 2000 as he was traveling home from Annapolis, Md.
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"Kentucky Speedway has been a longtime partner with the Office of Highway Safety. Together we saved lives with the seatbelt campaign and we are excited to save even more by reminding people to drive sober, and be a HERO," said Kentucky Speedway General Manager Mark Simendinger.
This summer's race marks the Nationwide Series' 16th visit to Kentucky Speedway. Kevin Harvick won the inaugural race in 2001. Last season, Brad Keselowski took the Feed The Children 300 on June 28, and Ryan Blaney won the Kentucky 300 on Sept. 21.
Kentucky Speedway's June NASCAR weekend kicks off with the Camping World Trucks UNOH 225 on June 26 and concludes with the Sprint Cup Quaker State 400 on June 28.
The Nationwide Series returns to Kentucky Speedway Sept. 20 for the VisitMyrtleBeach.com 300.
Tickets for all of this season's races may be purchased at the speedway ticket office in Sparta, on KentuckySpeedway.com or by calling (859) 578-2300.