It just doesn't stop.
No sooner had NFL Commissioner Roger Goodell completed his dreadful news conference in New York, came news former UK and NBA star Rex Chapman was arrested in Arizona on charges of shoplifting $14,000 worth of electronics equipment from a Scottsdale, Ariz., Apple Store.
Athletes behaving badly has crowded our recent news feed, from Baltimore Ravens running back Ray Rice's elevator punch to Minnesota Vikings running back Adrian Peterson's switch to Heisman Trophy winner Jameis Winston's public yelling of a phrase regarding women no family newspaper could come close to printing.
Athletes behaving badly isn't new, of course, but what has changed is how public reaction can affect the handling of such incidents.
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We saw that in the reaction to the NFL's shamefully light two-game suspension of Rice when news first broke of his assaulting his then fiancée. We saw that in the reaction to the Minnesota Vikings reversing its decision to reinstate Peterson, despite his indictment on child abuse charges.
We saw that again late Friday night when in the face of mounting criticism, FSU extended its laughable half-game suspension of Winston to the entire Florida State-Clemson contest Saturday night in Tallahassee.
FSU claimed it learned Winston had not been truthful about the matter. What the school really learned is no matter how hard you try, some stories can't be controlled.
To be sure, that is what every sports team, program, conference and league is attempting to do these days: control the narrative.
In fact, a college sports program has offered an avalanche of photo and media opportunities designed to either (a) put athletes in the best possible light or (b) pump product.
For example, the Big Blue Madness campout was once a spontaneous example of the Big Blue Nation's passion for basketball. Now it's a chance to promote mattresses and pillows, to give out breakfast foods and pizzas — all documented on YouTube video.
Here's the problem: As much as modern-day sports tries to control the media, it can't control the public.
Ask the NFL. Negative publicity over Rice and Peterson finally forced Goodell out of his foxhole. The Robocop commissioner turned robot Friday, failing to explain how TMZ could acquire the damaging Rice elevator video while the league could not. (Or maybe it did.)
Goodell was Corporate America at its worst, saying a "conduct committee" would be formed to study how these matters should be handled, as if a committee is needed to determine a man who punches a woman deserves more than a two-game slap on the wrist.
Then there was the Winston case. Sports information departments can control the environments in which the media interview athletes, but it can't keep students from tweeting out eyewitness accounts of the star quarterback with a checkered past hopping on top of a table in the student union and yelling an "offensive and vulgar" remark about the female anatomy.
Winston is a 20-year-old college kid and 20-year-old college kids can do incredibly stupid things, but the adults at FSU don't have the same excuse.
Considering the backlash against the NFL for its soft disciplinary stance concerning issues involving women, you would have thought an institution of higher learning would have drawn a harder line than a mere two-quarter suspension.
Then again, there was a big game to win, and that's what it's all about, right?
That Florida State stiffened the penalty goes to show that with the Internet and social media, the power of public reaction carries tremendous clout these days.
There are a lot of voices out there, many of them ridiculous and idiotic and craving attention for attention's sake — check your Twitter feed or Facebook timeline — but many voices are also pushing people in positions of power to do the right thing when something goes wrong.
Good to know those voices are being heard.