The Power of Pink

By Jesse L. Brooks

Contributing Writer

Lizzy James Lizzy Too 5-strand pink bracelet $100
Lizzy James Lizzy Too 5-strand pink bracelet $100

With October being Breast Cancer Awareness month, there is no better time to embrace your love for all things pink. Both the fashion and beauty industry have colossally stepped up their involvement over the last few years when it comes to raising both money and awareness for this life-threatening disease. Which is why this month we’re sharing with you some of our favorite things that will be a great addition to your life, and will also help an amazing cause. Each item selected gives a percentage of sales to various charitable breast cancer research organizations.

If you want to wear your support loud and proud, a sumptuous sweatshirt is perfect for fall weather and is a great way to inject a little pink into your seasonal color palette. Ford’s Warriors In Pink hoodie conveys relaxed style, united strength and girl power. Even your feet can get in on the awareness action. One in Eight’s slip-on sneaker decorated in a cheeky bra print sends out a powerful “save the ta-tas” kind of message. The gentlemen in your life can also show their pink pride through fashion with a stylish necktie. Ralph Lauren’s pink pony collection is the brand’s worldwide initiative in the fight against cancer, supporting programs for screening, early diagnosis, treatment, research and patient navigation.

Beauty products have been proactively packaging when it comes to Breast Cancer. Decorative perfume bottles, eyeshadow stacks, face creams, nail polishes and more are not only helping you look better but also giving a percentage of their payoff to breast cancer research. Bobbie Brown’s Art Duo Sticks features two best-selling shades of pink that flatter all skin tones and will look beautiful displayed on any vanity. Estée Lauder is using their most colorful way to show their support: a deluxe collection with shades and essentials for high style eyes. This five-piece set will not only elevate your eye game but will also donate 100% of the suggested retail price. Items that you use daily such as sunglasses, sports bras, and jewelry are also getting in on the pink movement. Land’s End pink print canvas tote is a versatile bag that you can easily carry from home to work. All these goodies are an excellent example of how easy it is to make breast cancer awareness a part of your everyday life.

Whether it’s a family member, a friend or even a celebrity, chances are we all know someone who has been greatly affected by breast cancer. By shopping these items you can help bring awareness and funds to finding a cure, as well as helping deliver the message never to doubt the Power of Pink.