“Neat: The Story of Bourbon” will be available online Tuesday, and viewers are already lining up.
The bourbon documentary, made by AJ Hochhalter of Lexington, along with his partners in Lexington and Louisville, will be available for streaming beginning Tuesday, and it’s getting a lot of pre-orders. As of Monday, on iTunes it’s the fourth-most pre-ordered movie being released on Tuesday, behind “Thor: Ragnarok,” “Murder On the Orient Express” and “The Disaster Artist.”
Directed by David Altrogge and featuring Bluegrass-based actor Steve Zahn, “Neat” dives into the rich and storied world of bourbon, exploring the colorful history, charismatic characters, and uniquely American process of the nation’s only native spirit. The documentary is $12.99 to pre-order on iTunes. Amazon.com lists the movie for DVD release March 20.
The movie had a Lexington showing at The Kentucky Theater in September that drew many of the bourbon industry people who participated in making the film.