At first it sounds like a mid-life crisis, except instead of buying a shiny, blue sports car, Matthew Mitchell is going to be the star of his own rock band.
But as the Kentucky coach discusses getting back to his rock 'n' roll roots, it becomes clear that it's about more than that.
"What the band is going to be is really a tool to help move our foundation forward," he said of the Mitchell Family Foundation, which benefits local charities.
"We're going to try and do a few things throughout the year with music that hopefully help us raise some awareness of our foundation and also help us raise some funds for our foundation. It's just something I've always loved to do. It's a lot of fun."
Part of that fun will be forming a band, Matthew Mitchell and the Go Big Blue Band, which will serve as the opening act for Sundy Best, a country duo. The two bands will perform as part of a free concert before the season opener of Kentucky football on Sept. 5.
"We were thinking it would be a great place where we've got a lot of people gathered, sort of in a celebratory mood, the opening of the renovated stadium, first game of the season," Mitchell said at a news conference Wednesday. "It's not anything real, real serious, but it will be a fun thing and something we'll use to move our foundation forward."
Mitchell will be the front man for the band bearing his name with band leader D. Vincent Williams, who has written several top country songs including I'm Movin' On by Rascal Flatts as well as Ty Herndon's Hands of a Working Man and James Otto's Just Got Started Lovin' You.
Williams will get the talent together and Mitchell will sing.
"Oh, we're definitely a cover band," the coach said. "Let's don't get this mistaken. This is really not big news. You'll know every word to every song we'll ever play, guaranteed."
Mitchell anticipates a lot of smoke and mirrors in his performance.
"There will be a lot of dancing; more dancing than singing," said the coach who has become known for his showy dance moves every year at Big Blue Madness. "When you can't really sing, you've got to. If we can ever get pyrotechnics involved and lots of lights and things like that, turn my mic down and turn the professionals' mics up."
This isn't Mitchell's first foray into the music business.
His previous one famously almost cost him his first college coaching gig when he slept through part of a camp at Tennessee.
On his lunch break at the team camp, the then 25-year-old Mitchell fell asleep in a chair reading a book, exhausted after staying up late for three straight nights singing in his first rock band, Coach Mitchell and the B Team.
Mitchell had to find Coach Pat Summitt and apologize while simultaneously begging to keep his job. He went on to become a graduate assistant under Summitt.
This latest touch of rock 'n' roll stardom isn't likely to interfere with his coaching job this time.
And if the concert isn't a musical masterpiece, at least it will be entertaining, he joked.
"People like train wrecks in this country, so I think it's a pretty solid plan."
Schedule coming soon
Kentucky is close to completing and releasing its 2015-16 schedule, Mitchell said. UK is waiting for final word from the Southeastern Conference and for a contract for a non-conference game to be signed and returned.
"That is on the horizon very, very soon," he said. "Days away. ... It will be a good one for a good team."