Four Roses’ regular bourbon, long known as “yellow label,” has redesigned its iconic bourbon package and the yellow label isn’t yellow any more.
The new package for the straight bourbon made in Lawrenceburg, which will roll out in the spring, keeps the cluster of roses on the glass and the label.
Now known as just Four Roses Bourbon, the new label matches that of Four Roses Small Batch and Four Roses Single Barrel. And now the new straight bourbon also will have a wood top and cork.
And the new label also features the signature of the current master distiller, Brent Elliott.
“I’ve always believed this is an exceptional bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” Elliott said.
“The bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”