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Actress Jennifer Lawrence named the face of new French-based luxury brand scent

Jennifer Lawrence is the face of a new Dior fragrance launch.
Jennifer Lawrence is the face of a new Dior fragrance launch. Photo provided

Kentucky native Jennifer Lawrence is the face of a new fragrance launch from Dior.

An announcement last week from the French-based luxury brand said that the fragrance, available later this year, is being developed by François Demachy, the house’s exclusive perfumer.

In a statement in Women's Wear Daily, Dior called the new scent, "an unprecedented fragrance and a powerful universe which mark the beginning of a new era for fragrance at the house of Dior."

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Jennifer Lawrence arrived at the 2018 Oscars wearing a Dior sequined gown. Jordan Strauss Invision/AP

Lawrence, who won an best-actress Oscar for her part in the 2012 film "Silver Linings Playbook," has a history as a muse for the French-based brand. She has appeared in numerous ad campaigns for Dior apparel and accessories and wore a shimmering sequined Dior gown to the 2018 Academy Awards.

It was 19 years ago that Dior released J'adore, its last major perfume launch.

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