Being loyal to a brand name can make your taste buds happy, but can be more costly. It’s worth it to compare prices, even when you have a coupon, because some store brands are made by the same companies that make name brands. In this 2011 file photo, Evan Olmstead, 2, looks at Kellogg's Rice Krispies cereal at Piazza's grocery store in Palo Alto, Calif.
Being loyal to a brand name can make your taste buds happy, but can be more costly. It’s worth it to compare prices, even when you have a coupon, because some store brands are made by the same companies that make name brands. In this 2011 file photo, Evan Olmstead, 2, looks at Kellogg's Rice Krispies cereal at Piazza's grocery store in Palo Alto, Calif. Paul Sakuma AP
Being loyal to a brand name can make your taste buds happy, but can be more costly. It’s worth it to compare prices, even when you have a coupon, because some store brands are made by the same companies that make name brands. In this 2011 file photo, Evan Olmstead, 2, looks at Kellogg's Rice Krispies cereal at Piazza's grocery store in Palo Alto, Calif. Paul Sakuma AP

Loyal to brand name products? It might be time to make a change

September 05, 2017 10:48 PM