Harriett Hendren: Avon's new mascara, new shape

Avon's Mega Effects Mascara, $10, uses a curved brush that can be used in 12 angles to deliver color to lashes.
Avon's Mega Effects Mascara, $10, uses a curved brush that can be used in 12 angles to deliver color to lashes. Avon

Usually when a brand launches a new mascara, it's a re-vamped formula in the same tube-shaped package.

But Avon's Mega Effects Mascara replaces the traditional wand with a fresh design that the company says was six years in the making. The long, curved bristle fits across the lashes, and the flattened handle can be used at 12 angles for optimum coverage. At an affordable $10 each, it's worth a try. Shop at or contact an Avon representative.

More shopping news

■ The Christmas in August sale at Ruth Hunt Candy, 213 Walton Avenue, is on through Aug. 12. A large selection of Christmas ornaments, napkins, wreaths, and other items are 50 to 70 percent off. Customers may register to win a basket of Christmas items valued at $150.

Linens Limited, 114 Clay Avenue, is having a summer sale with 20 percent off storewide and select reductions 50 percent off, Friday through Aug. 16.

Bella Rose, 126 West Maxwell Street, will host a trunk show featuring the fall 2013 collections of Jim Hjelm Occasions and Noir by Lazaro, Thursday through Aug. 17.

Pieces include dresses for bridesmaids and mother of the bride or groom, and styles for other special occasions. New fall styles from Montage, Cameron Blake, Teri Jon and Siri also are in the store. Refreshments, including sweets from Martine's Pastries, will be served.

■ The Athens Schoolhouse Antiques Show, 6270 Athens Walnut Hill Pike, is 10 a.m. to 5 p.m. Friday and Saturday and noon to 5 p.m. Sunday. It's $2, free for ages 11 and younger. Call (859) 255-7309 or go to

Pieratt's, which sells appliances, televisions, bedding and furniture, will host a Charity Bonanza, Thursday through Aug. 20 in Lexington and Richmond.

Receive a percentage discount on items to match a donation to one of four selected charities, maximum 10 percent for a $10 donation. The event will benefit God's Pantry Food Bank, the Lexington Humane Society, the Leukemia and Lymphoma Society and Hope for the Warriors.

Chico's stores are collecting jeans for women in need and to raise awareness about domestic violence. During Denim Days, through Aug. 18, Chico's will accept new and gently worn jeans, offering $20 off any denim purchase with each donation. The jeans will go to the National Network to End Domestic Violence for women in shelters.

Mulberry & Lime, 216 North Limestone, will host an Eyebobs trunk show through Sunday, with fall 2013 readers, sun readers and polarized sunglasses.

Tinder Kraus Tinder opticians will be at the store 11 a.m. to 3 p.m. Saturday to help customers choose prescription frames.