Lexington visitors center to move to Victorian Square

The Lexington Convention and Visitors Bureau is pulling up stakes from its longtime offices at 301 East Vine Street.

The bureau will move to two new sites: a visitors center in Victorian Square, at West Main Street and South Broadway, and offices nearby, on the 21st floor of the Lexington Financial Center.

Jim Browder, president of the bureau, said the move should allow the center, which now has about 10,000 visitors a year, to attract about 40,000 tourists a year.

He called the new spots "an A-plus location (with) no increase in cost."

The visitors center ultimately will move into the space at 401 West Main Street, formerly the home of Devassa bar, which closed last fall. While that spot is being readied, the center will move in the next few months to a temporary space in Victorian Square.

The new site for the visitors center will have 1,905 square feet; the offices in the financial center, aka the big blue Fifth Third Bank building, will have about 5,500 square feet.

Browder said the bureau has about 7,000 square feet at its East Vine Street offices, which it has occupied for about 17 years.

"Our objective was to keep them all together, but it just wasn't feasible," he said Wednesday. "Ultimately, it's the same footprint."

He said the new visitors center would help the organization work with people who are visiting Lexington, keeping them in the city "to experience Lexington as a visitor should experience it," and urging them to return to Lexington with their families.

Browder said the bureau was working with the city to provide some on-street parking for the new visitors center.