Fresh Thyme Farmers Market, the latest entrant in Lexington’s wholesome grocery store market, will officially open 7 a.m. Sept. 28 at 125 East Reynolds Road. The first 250 shoppers in line that morning will get a free bag of healthy groceries, according to a news release.
The $1.5 million store is in the former home of Office Max in Crossroads Plaza, off Nicholasville Road and across from Fayette Mall and Lexington Green, which will lose the Whole Foods store next year to The Summit at Fritz Farm.
“We’re thrilled to be opening our third store in Kentucky,” said Fresh Thyme CEO Chris Sherrell in the release. “We love this city and look forward to serving the community. The Fresh Thyme mission is to service our customers like family and to offer healthy good food at really good prices.”
As part of a planned grand opening week-long celebration, Fresh Thyme will have several family-friendly events on-site with local partners including Lexington Parks and Recreation and FoodChain. There will be a ribbon-cutting ceremony at 3:45 p.m. Sept. 27.
The privately held chain, headquartered in the Chicago suburb of Downers Grove, began in Phoenix about four years ago and grown rapidly into the Midwest. This is the 48th store for the chain.
The stores are designed to look like farmers markets and tout their local products and produce. Fresh Thyme stores also partner with local non-profits; as part of the Cultivate Community initiative, Fresh Thyme will donate 5 percent of store sales from 4 to 7 p.m. on Oct. 4 to Food Chain, which focuses on linking the urban community to fresh food.