Business

Warm cookies, cold milk on demand

It's a dream come true, especially for college students.

Think about it: Hot cookies and brownies and cold milk delivered to your door or dorm in the evening or early morning.

Insomnia Cookies has arrived in Lexington, and anyone within a three-mile radius of the University of Kentucky can have this dream come true by making a phone call or visiting the company's Web site.

For most of us, Insomnia Cookies is a new concept. It doesn't rely on brick and mortar or a fixed address. Its bakeries at about 18 college campuses are on wheels — trucks with "a full kitchen" in the back, says Mike Bickers, the company's Lexington general manager.

In Lexington, where the company has operated for about a month, the truck is usually parked at Kennedy Book Store on South Limestone from 7 p.m. to 2:30 a.m. to sell directly to students walking in the area.

During exam weeks, the truck is moved to UK's main library and "our business about triples," Bickers says. "When students see our truck, it's like when they were kids and saw an ice cream truck coming down the street."

But Insomnia's goodies aren't just for students. The company will basically deliver almost anywhere inside New Circle Road if the order totals $6 or more and and the customer pays a $1.99 delivery fee.

The mobile kitchen bakes eight different cookies and one type of brownie, with eight possible toppings. It uses ingredients shipped from a commissary in New Jersey.

By baking on the truck, the customer gets hot cookies and brownies, Bickers says.

Orders are placed by calling toll-free 1-877-63-COOKIE or online at insomniacookies.com.

Raindrops kept fallin'

The economy rained on Keeneland's parade during the recent fall meet.

Betting, both on-track and via simulcasting, was down substantially, although attendance was strong.

Overall, 239,117 fans turned out from Oct. 3-25, only 179 short of last year's record.

"If it hadn't rained on Friday (the next to last day of the meet), we would have broken our all-time attendance record," Nick Nicholson, the track president, told Herald-Leader business writer Janet Patton.

Deep pockets were scarce, though.

"They ate fewer hot dogs, drank fewer Cokes and made fewer bets," Nicholson said. "That about sums it up."

Plum juice on the rocks

Several whiskey makers have created cocktails for the presidential candidates and their backers.

Early Times Kentucky Whisky, which calls itself the "Workin' Man's Reward," is honoring Joe the Plumber, the workin' man who has come to symbolize this presidential election.

Joe's drink is called Everyman's Plumb.

Pour 3 ounces of red plum juice over ice cubes in a glass, add 1.5 ounces of Early Times and a squeeze of lime, and raise your glass to Joe.

"This is an unevenly distributed cocktail because Joe doesn't want his money spread around," Early Times says.

You betcha!

There's a better mix for those with personal plumbing problems.

They can substitute prune juice for plum juice and clean their pipes right out.

As the fan turns ...

Lexington's Big Ass Fans and the television show Extreme Makeover: Home Edition teamed up on Sunday to help a once-promising boxer pass along his talents to the next generation.

"Tim Hill was an aspiring boxer whose boxing dreams collapsed when he broke his back on a construction site," Big Ass says.

"But Hill found a way to stay involved with boxing. He started the Geneva Boxing Team 10 years ago to train (underprivileged) kids from ages 8 to 21 to box for free, paying all the expenses himself."

Hill's 150-year-old house began to show its age. He wanted to renovate it and add a larger gym for training boxers, but he couldn't afford it. Extreme Makeover took on the project in Geneva, N.Y., and completed it in seven days.

Big Ass donated the 16-foot Powerfoil ceiling fan that you saw "dominate the ring" in Sunday's program.

"We are proud to be part of this," says Big Ass President Carey Smith. "Tim Hill provides a great program for underprivileged kids."

Big Ass says more than 35,000 of its fans — ranging from 6 feet to 24 feet in diameter — have been installed worldwide in factories, distribution centers, arenas, barns, stadiums, art galleries, restaurants, health clubs and even zoos, plus a certain boxing gymnasium in Geneva, N.Y.

That's a lot of air power.

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