New CEO named at Ky. Farm Bureau

Bradley R. Smith will be the next chief executive officer of Kentucky Farm Bureau Insurance Cos., the largest insurer based in the state.

Smith, who has been chief operating officer since 2003, will succeed Roger L. Simpson when Simpson retires on Aug. 1, the Louisville company said Thursday.

After a career that spanned 37 years, Simpson said he "felt like it was time to retire. My wife (Vicky) and I want to travel, and I want to spend time with my grandchildren."

Smith is a University of Kentucky law school graduate who joined the company in 1987 as staff counsel. He was appointed general counsel in 1996 and became the company's first chief operating officer in 2003.

In addition to a law degree, Smith has undergraduate and master's degrees in business administration from UK.

Smith said his goal is to use agents' and employees' expertise, technology and other tools to "protect, nurture and grow" Kentucky Farm Bureau. "We want to continue to be as strong as we can be to compete in an ever-evolving marketplace," he said.

Smith is a native of Elizabethtown. He and his wife, Rhonda, live in Louisville.