With 500 days until the Alltech FEI World Equestrian Games, Alltech said Monday that it is dedicating 10 employees exclusively to the Games and the company's marketing strategy.
The coordination team will focus on the Games and Alltech's corresponding initiatives like this year's Alltech FEI European Championships and the Alltech Fortnight Festival, which is organizing entertainment events leading up to the Games.
Called the Games Administration Management Equestrian Systems, or G.A.M.E.S., the group also will concentrate on Alltech's Animal Health and Nutrition Partnership Program. That program has 50 partners with a goal of having 100 spread the message of the World Equestrian Games around the world.
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