Kroger gives locally tested product line the go-ahead

Kroger has decided to keep a line of fresh sandwiches and salads it began testing in Lexington and two other markets earlier this year.

The Wholesome@Home line launched in April in Lexington, Knoxville, Tenn., and Roanoke, Va.

"These sandwiches are fresh-made daily and have premium ingredients just like what you'd find at Panera ..." said Michelle Uhl, the deli/bakery merchandiser for Kroger's Mid-South Division. "It's convenient for people on the go — whether they'd want to stop by Kroger for lunch or pick up some sandwiches or salads for work."

The products start at $2.99 for wedges, $3.49 for six-inch subs and $4.79 for baguettes.

Lexington was chosen as one of the test markets because of it moderate size, "so we could advertise and promote our new sandwich line to its fullest potential," Uhl said. "Additionally, Lexington, Knoxville and Roanoke do not have a fully developed sandwich program at their local Kroger stores."