Alltech founder Pearse Lyons and former governor and restaurateur John Y. Brown Jr. will host seminars in China later this month.
Called "Creating a Superbrand: The 8 Secret Ingredients of Success," the seminars will feature the leaders discussing how they built their businesses. Brown, who built up the Kentucky Fried Chicken chain through franchising, will discuss his history, and both he and Lyons will focus on how to build sustainable brands.
The seminars, May 11 in Beijing and May 12 in Shanghai, are being chaired by Damien McLoughlin of University College Dublin.