Big Ass Fans, which has garnered quite a bit of attention over the years for its name, can add another bit of recognition. Gawker, a New York City-based celebrity and media news and gossip site, mentioned the Lexington company on Monday after a Big Ass Fans advertisement appeared in The New York Times. "Can you even say 'ass' in the NYT? I don't think so! Public editor Arthur Brisbane, your first column is writing itself (just be sure not to say 'ass')," the post read.