Liquor Barn is rebranding its Shoppers Village Liquor stores as Liquor Barn Express. New signs are being installed at the stores at 1601 North Broadway and 866 East High Street, general manager Roger Leasor said.
Leasor said the company had considered rebranding the stores for several years and decided to go ahead with the move now as it steps up its advertising in the market.
"The stores have always been part of our family, but this way it does say to customers that they are 'Barns,' just smaller," he said.
The company, which has three Liquor Barn stores in Lexington and three in Louisville, plans to open a seventh store in Danville this year. Leasor said the company also will open a Liquor Barn Express in Louisville this fall.
Digital Access For Only $0.99
For the most comprehensive local coverage, subscribe today.