NEW YORK — Pepsi is back in the game. The soft drink brand will advertise in next year's Super Bowl, at Cowboys Stadium in Arlington, Texas, after sitting out last year for the first time in more than two decades.
Pepsi said Wednesday it will air three ads created by fans for its Pepsi MAX brand. The company has been marketing its no-calorie version of namesake Pepsi to counteract Coca-Cola's fast-growing Coke Zero.
Last year, the company sidelined its top brand from the world's biggest advertising spectacle for the first time since 1987. Pepsi had been a perennial advertiser but opted out of the game to shift spending to its "Pepsi Refresh Project," which pays for community projects.
Pepsi also plans to once again advertise snack brand Doritos, and for a fifth year will air ads created by fans.
The company will air six 30-second ads, three for each brand.
Fans will make all six commercials and select two ads to air for each brand, while company executives will select the remaining ad for both Pepsi MAX and Doritos.
Submissions will be accepted from Sept. 27 through Nov. 15, and 10 finalists will be announced in January.