American University students Phaedra Elliott, left, Maura Hanlon, Tonei Glavnic and Caroline Sheedy wore the school's promotional shirts with its "wonk" logo as they sorted through piles of jeans on sale on the Washington, D.C., campus.
American University students Phaedra Elliott, left, Maura Hanlon, Tonei Glavnic and Caroline Sheedy wore the school's promotional shirts with its "wonk" logo as they sorted through piles of jeans on sale on the Washington, D.C., campus. AP
American University students Phaedra Elliott, left, Maura Hanlon, Tonei Glavnic and Caroline Sheedy wore the school's promotional shirts with its "wonk" logo as they sorted through piles of jeans on sale on the Washington, D.C., campus. AP

Colleges get edgier with their branding

September 21, 2010 12:00 AM