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Helicopter's attempt to hang signs stops traffic downtown

Construction Helicopter Inc.  attempted to install new Fifth Third signs, each  weighing 10,000 pounds, on Saturday.
Construction Helicopter Inc. attempted to install new Fifth Third signs, each weighing 10,000 pounds, on Saturday.

Lexington's tallest building is getting a bit of a makeover. Fifth Third Bank, which has its local headquarters inside Lexington Financial Center, is installing new signs on the skyscraper.

Both signs, each weighing 10,000 pounds, were hoisted by helicopter Saturday, but high winds postponed their hanging until Sunday.

Police blocked surrounding streets as a precaution as the helicopter hovered near the building. Onlookers left their cars to photograph the unusual sight.

The change has been a few years in the making, as the company began a new branding campaign in 2007, local spokesman Brant Welch said.

The company moved into the building, Lexington's tallest at 410 feet, in 1996 and had not changed the two signs on the north and south sides of the building since.

The new signs, 24 feet tall and 26 feet wide, are 60 percent more energy efficient and use LED lighting. The old ones will live on in a way, as 90 percent of their parts are being recycled, Welch said.

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