Even though some stores allowed customers to shop Thursday, many Lexington bargain-hunters kept to tradition with overnight searches for savings in the early hours of Black Friday.
Perhaps it's no surprise that plenty of shoppers turned to Twitter to voice their happiness and disappointment.
First, the easy observations: "i think everybody in lexington is at wal mart right now," wrote simoneeeee_14.
Now a sad one if this shopper was looking to score a door-buster: "I'm the 1357 person in line at #bestbuy," wrote GreatDane55.
And then the madness began. Griggsacus observed, "I have never seen this kind of madness before in Lexington KY ppl are peeling out in mini vans and running ppl over its crazy!!"
At a local Wal-Mart, tyguylex wrote he "almost got trampled for a $2 waffle iron." Don't feel too bad for him, though. He responded to a follower later: "Of course, I tackled two senior citizens, so I was first in line."
How did Lexington compare to other cities?
Well, Winchester was holding its own. "Black Friday is freaking crazyyy," wrote krista_wasson. "And that was only Winchester, now onto Lexington. #helpme"
But Lexington might have outdone its larger neighbor.
"This is worse than Louisville!!!" tweeted ReezyRi_E.
And while some celebrated their finds, others called it a night.
"Well i lasted about 30 minutes in Black Friday and decided it wasn't worth it," wrote abbynbaker.
The night even brought out philosophy from some.
"The only way to describe the lines of target + best buy in Lexington is they are the love child of occupied wall street + the price is right," wrote imgillt.