Business

ACS is taking its parent's name, Xerox

A Xerox sign went up last year on its Lexington call center, formerly owned by ACS, which Xerox acquired.
A Xerox sign went up last year on its Lexington call center, formerly owned by ACS, which Xerox acquired. Photo courtesy Xerox

Acquired by Xerox in 2010, ACS will soon ditch its name in favor of copying that of its famous parent company.

"During our transformation, we learned that the Xerox brand, known around the world, is a great asset for ACS," Xerox chief marketing officer Christa Carone explained in a blog post. "We increasingly see the value of going to market as one Xerox, one voice, demonstrating to clients that our services-led, technology-driven strategy offers value through the very strength of our brand."

Carone didn't reveal how quickly the changeover would take place, but ACS signage in Lexington already has been replaced with that of Xerox.

Based in Dallas, ACS has a major presence in Kentucky, where it employs roughly 5,000 people, and particularly in Lexington, where it has about 3,100 workers.

The company specializes in providing services to other businesses, such as call centers, but also does work like document outsourcing.

The announcement came in conjunction with the release of Xerox's fourth-quarter earnings. ACS operations, which are included in the company's services segment, helped drive growth in the quarter. Xerox said the segment's revenue was up 6 percent from the same period a year earlier.

Xerox also announced it had an estimated $4.2 billion in contract signings for the segment during the quarter. That was up 15 percent from the fourth quarter of 2010.

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