A good-hair day: L'Oreal to add jobs in N. Ky.

FLORENCE — A global manufacturer of cosmetics and hair care products announced plans Thursday to add 211 jobs at its Northern Kentucky plant, nearly doubling its workforce as part of a $42 million expansion.

Eric Wolff, manager of the L'Oréal USA plant at Florence, said the expansion will enable the company to meet increased consumer demand for hair care brands being produced in Kentucky.

L'Oréal has about 220 employees at the Florence plant and 60 more at its distribution center in Walton, said Daniel Lowry, a spokesman for the Kentucky Cabinet for Economic Development. The company plans to start hiring in the first quarter of 2013 and will continue adding to its workforce into 2014, he said.

State officials including Gov. Steve Beshear attended the expansion announcement.

"The commonwealth's partnership with L'Oréal demonstrates the quality of workforce in Northern Kentucky, as well as the advantages that come with such an ideal location for business," Beshear said.

The Kentucky Economic Development Finance Authority has given preliminary approval for up to $5 million in tax incentives for the expansion. The company also has been approved for tax benefits up to $800,000 through another program that allows companies to recoup state sales and use taxes on such things as construction costs.

Beshear met with L'Oréal officials at their Paris headquarters during an economic development trip to Europe this summer.