Not all entrepreneurs are in it for the money. As two very different entrepreneurs from Lexington show, business can be a good way to achieve personal and social goals as well as financial ones.
Rosetta Lucas Quisenberry, a retired Fayette County Public Schools teacher, just published the fifth book in her Black Saga series: Things, People and Places We Must Always Remember.
Like her first four books, this one has a fascinating collection of images of racist postcards, advertisements, coin banks and other ephemera from the 1890s to the 1940s, followed by images from that period that show a more positive reality of black Americans.
Quisenberry was a 24-year-old graduate student at the University of Kentucky in 1975 when she went to Turfland Mall to look at a visiting antique show. She noticed a couple of white women giggling at old postcards.
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After they moved on, she walked over to see what was so funny. What she found shocked her: depictions of black people eating watermelon, picking cotton, posing as "alligator bait" and otherwise being made objects of ridicule.
"Nobody had ever told me this material even existed," she said, adding that she bought every one of the postcards "to take them off the market. I was ashamed of it."
Collecting such artifacts became an obsession with Quisenberry, who went to antique shows all over the country and accumulated more than 1,000 of them.
After a few years, though, she realized that rather than being hidden and forgotten, these racist relics should be seen and remembered. Only then, she thought, would black and white people understand the depth of past racism and how it continues to affect society in subtle ways.
Quisenberry photographed a sampling of her collection of negative and positive images and published her first book, A Saga of the Black Man, in 2003. Over the years, she came out with three more similar books, focusing on black women, children and families. The new book ties them all together.
The former teacher would like to see her books used in public school history classes, but she doubts it will happen.
Modern parents might be offended by what were once commonplace examples of racist humor, she said, and school systems themselves were once complicit. For example, the new book's images include the program from a black-face "minstrel show" put on by students of Lexington's all-white Picadome Elementary in 1947.
Quisenberry's books cost $15 each and are available in many Central Kentucky bookstores or directly from her: (859) 299-7258.
Kids for Kids
Logan Gardner, a senior at Henry Clay High School's Liberal Arts Academy, has known since he was little that he wanted to go into business. He figured one good way to learn about business would be to start one.
Gardner realized that few adults might be willing to do business with a kid. But he saw an opportunity in the charity projects many of his friends were involved with. He created Kids for Kids Youth Social Ventures, a nonprofit organization that would teach him business skills and help his friends jump-start their fundraising efforts.
"Running a charity is similar to running a business," he said. "It's a lot of the same skills."
Gardner, 18, wrote a business plan, filled out the voluminous paperwork to seek nonprofit tax status, created a website (Kidsforkidsysv.org) and set up a presence on social media. Then he partnered with the crowd-funding site Rockethub.com.
Gardner got mentoring along the way from his father, John Gardner, a financial advisor for Wells Fargo Advisors, and Erin Budde, who leads Wells Fargo's national charity efforts and will soon become executive director of stl250, the group planning St. Louis' 250th anniversary celebration in 2014.
Kids for Kids' first project raised $2,000 to help Ellen Hardcastle, 17, a family friend in Nashville, produce a CD of her piano solos. The CDs will be sold to raise almost $5,800 to build a new well for Ulongwe Model School in Malawi.
Kids for Kids' current project on Rockethub.com is halfway toward its goal of raising $900 by April 17 for Lusi Lukova, a Henry Clay junior, to help the Lexington-based International Book Project ship textbooks to schools in Uganda.
Gardner soon will be turning over Kids for Kids to his brother, Austin, 17, as he heads this fall to the University of Pennsylvania, where he has been accepted into the prestigious Wharton School of Business. Did starting Kids for Kids give him an edge?
"Absolutely," Gardner said. "I think that's what got me into Penn."