Hundreds of Kentucky nonprofit organizations are coming together to see how much money they can raise in one day through online donations.
Wednesday has been designated Kentucky Gives Day.
From midnight until 11:59 p.m., Kentuckians are being encouraged to log on to Kygives.org and donate to any of more than 380 Kentucky nonprofits. The website allows users to search for charities by name, category or zip code.
"There's oodles of ways to find charities that you love," said Danielle Clore, executive director of the Kentucky Nonprofit Network, which organized Kentucky Gives Day.
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The Kentucky Nonprofit Network, based in Lexington, is a statewide association that supports other nonprofits.
Donations made online during Kentucky Gives Day initially go to the Razoo Foundation, which is also a nonprofit organization.
Razoo will keep 5.9 percent of each donation to cover the cost of credit-card processing fees and other expenses and will send a check for the balance to the organization chosen by the donor.
Clore said the Kentucky Nonprofit Network is using Kentucky Gives Day as an opportunity to encourage nonprofits to leverage social media and other online resources as a means of generating donations.
Participating charities will receive contact information for the donors who give to them during Kentucky Gives Day, which Clore said can be used to help get those people involved in volunteering or future fundraising activities.
Clore said online donations are one of the fastest and most cost-effective ways for nonprofits to raise money.
Other states have launched similar campaigns.
Minnesota has what Clore calls "the mother of all give days."
Last November, more than $16 million was raised for 4,381 nonprofits on Minnesota's Give to the Max Day.
In Utah $633,533 was raised, and in Arizona $928,541 was raised.