Business

Betting on Keeneland is up, but not at the track

Keeneland reported an 18.45 percent increase in all-sources handle ($161.9 million) over spring 2012, and average daily all-sources handle ($10.1 million) was up 11.05 percent over last year.

The track said the addition of roaming "betologists" and other wagering initiatives were hits, but on-track handle ($18.9 million) dropped 3.36 percent overall compared with the previous year. Average daily handle ($1.2 million) fell 9.40 percent.

"One of the great things about Keeneland is we do attract new fans, but a lot of them are just learning how to bet," Keeneland spokeswoman Amy Gregory said. "We hope with the betologists, we can teach fans how to be more comfortable betting. It's just a learning curve with casual fans."

Keeneland enhanced its tailgating this spring by establishing "The Hill," with food trucks and bluegrass concerts. This boosted total attendance to a record 278,415, despite traffic problems at the Versailles Road entrances to the track.

  Comments