Top designer brands Zac Posen, Vera Wang, Badgley Mischka and Missoni are coming to Louisville in Gilt.com online shopping site's first ever pop-up shop.
Pop-up stores are increasingly popular in the fashion retail business and are a popular way for small and online businesses to generate buzz and increase sales.
Gilt's contemporary city style has roots in the fashion industry and a strong online presence. Since 2007, the five Gilt founders, who include designer sample-sale shopers and tech-savvy business people, have expanded the site and the inventory.
At as much as 90 percent off retail prices, The Gilt.com designer outlet will house the top designer brands for men's and women's apparel and accessories to home goods and kids' goods.
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This slice of New York City style wound up on one Kentucky's doorstep three years ago, when Gilt opened its largest distribution center in June nearby Shepherdsville.
The Gilt.com Designer Outlet will be open to the public for one month from June 28 through July 28. Store hours are 10 a.m. to 8 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.
The store will be at Shelbyville Road Plaza, 4600 Shelbyville Road, Louisville.