Want to support renovation efforts of the iconic Kentucky Theatre?
Drink more beer.
On Saturday, Aug. 2, West Sixth Brewing will donate a minimum of 6 percent of all sales proceeds to the Friends of the Kentucky Theatre to help pay for renovations to the downtown Lexington theater's concession area and lobby.
The West Sixth Brewing event is one of several in coming months aimed at raising funds to re-do the concession area, the second phase of renovations to the city-owned theater on Main Street. The nearly $1 million first phase of the renovation included installation of new seats and carpeting among other major upgrades.
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Although the main theater was shut down in February for the renovation, its smaller theater, the State, remained opened during the renovations. The larger auditorium reopened in May.
Now the outdated concession stand area needs an overhaul, said Ann Hagan-Michel, a board member of the Friends of Kentucky Theatre, a nonprofit that has raised funds for the renovation.
The city has already earmarked $195,000 for the project as part of its 2015 fiscal year budget, which began July 1. The total cost for the second phase of the renovation was not available on Friday.
West Sixth approached the board of the Friends of Kentucky Theatre about sponsoring the event, Hagan-Michel said.
"We're excited to lend support to an organization that keeps up and keeps alive one of our most iconic features of downtown Lexington," said Kelly Hieronymus, marketing and creative director for West Sixth.
Hagan-Michel said that the West Sixth and Kentucky Theatre partnership was a good fit. Both are central to Lexington's identity.
"They are in the heart of downtown," Hagan-Michel said of West Sixth. "They are a newer addition to what makes downtown so vibrant."
The 6th for a Cause event will be from 3 p.m. to 7 p.m. on Aug. 2.
Friends of the Kentucky will be at the event selling T-shirts and raffling four tickets to the 30th anniversary showing of Stop Making Sense on Aug. 6. Stop Making Sense is a 1984 documentary about the Talking Heads and is considered by many to be one of the best concert documentaries ever made.
"We are hoping that this event will also bring in some new supporters," Hagan-Michel said of the West Sixth event.
On Sept. 25, the Friends of the Kentucky will also host a screening of Raising Ms. President, a documentary about women in politics directed by Louisville native Kiley Lane Parker. A portion of the proceeds from that event will be set aside for the concession stand renovations, Hagan-Michel said.