Hydra, a maker of aromatherapy and bath products sold by more than 2,000 retailers worldwide, has moved its company headquarters from San Francisco to Lexington, Commerce Lexington and Mayor Jim Gray announced Tuesday.
The move created 10 new jobs immediately, with plans for further growth.
"Lexington's affordable business costs have created a real advantage for our company and will allow us to reinvest the dollars we save into our business and focus on growth," hydra partner and general manager William Kyle said in a news release.
With about 60 percent of its customer base now averaging two-day shipping from Lexington, rather than four days from the West Coast, hydra has become much more efficient in its new Bluegrass home.
"Kentucky is situated at the crossroads of our strongest customer base, saving time and money for us and ultimately our customers," Kyle said.
Since its founding in 2002, hydra has offered products for the bath and shower that appeal to a wide range of customers. The production team in Lexington hand-makes all the products that are offered by hydra, according to the news release. For more information on hydra products, go to hydrasoap.com.