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Fireball recalled in Scandinavia is safe, Sazerac says

According to Bloomberg, Fireball made $61 million in 2013.
According to Bloomberg, Fireball made $61 million in 2013.

Sazerac wants fans of its über-popular Fireball Cinnamon Whisky to know that it "is perfectly safe to drink." Or at least no more risky than any other shot.

The New Orleans-based company, which owns Buffalo Trace and Barton distilleries in Kentucky, released a statement late Tuesday to dispel Internet rumors that the fiery liqueur was being recalled.

Some Fireball is being recalled in Finland, Sweden and Norway. But not in North America.

The American version of Fireball contains propylene glycol, which Sazerac said "is a regularly used and perfectly safe flavoring ingredient ... used in more than 4,000 food, beverage, pharmaceutical and cosmetic products for more than 50 years. Most people consume (propylene glycol) every day in soft drinks, sweeteners, some foods or alcoholic beverages. ... It is used in the Fireball flavor in very small quantities, less than 1⁄8 of the amount allowed by U.S. FDA regulations."

Although some reports have compared propylene glycol to anti-freeze, it isn't. Industrial anti-freeze is ethylene glycol, which is toxic.

Nevertheless, European Union regulations don't allow propylene glycol, and last week Sazerac's bottler discovered that some of the North American formula had been shipped to Europe by mistake.

Sazerac did not immediately say how much Fireball was involved in the recall, just that it was a small amount.

Fireball should be back on the shelves in the affected countries within three weeks, the company said.

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