Recliners with padded footrests are replacing traditional theater seats as part of a $2.2 million renovation soon to take place at the Regal Cinemas Hamburg Pavilion.
The renovations will include transforming all the theaters into stadium seating and will cut the total number of seats roughly in half, according to Jim Tucker, a building inspector with the Lexington-Fayette County Urban Government who reviewed the company's plans for a construction permit.
The 16 theaters will be renovated four at a time, he said, adding a construction permit has been issued so the work can begin any time.
The exterior of the building will not change, and Regal officials said in a press release that the theater will stay open until renovations are completed in May.
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In the meantime, movie patrons are invited to test the comfort of the new seats with models of what the company is calling Regal's King Size Recliners in the lobby.
"Regal is redefining the level of comfort at this theatre. Our guests will soon be able to stretch out, relax and recline while watching the movie," said Rob Del Moro, chief technical and theatre operations officer at Regal Entertainment Group.
In June, 2014 Regal CEO Amy Miles announced the company was making the change of adding reclincer seats in its theatres. "We're all going about this strategic objective of improving the premium experience," she said at the Gabelli and Company Movie and Entertainment Conference held in New York City.
Regal Hamburg Pavilion also recently converted from celluloid film to digital cinema. When the 16-screen cinema opened at 1949 Star Shoot Parkway in Hamburg in December 1999, it was heralded as being on the cutting edge of movie-going technology.