Bourbon Industry

Actress Mila Kunis to star in Jim Beam's new ad campaign

Actress Mila Kunis posed with Jim Beam master distiller Fred Noe. “She likes bourbon,” Noe said of Kunis.
Actress Mila Kunis posed with Jim Beam master distiller Fred Noe. “She likes bourbon,” Noe said of Kunis. PR NEWSWIRE

CLERMONT — Actress Mila Kunis will be the new face of Jim Beam bourbon's "Make History" campaign, the company announced Wednesday.

The long-term partnership will feature the Golden Globe-nominated star of That 70s Show, Black Swan and Oz the Great and Powerful in a global branding effort. It will begin with television commercials in Jim Beam's biggest markets: the United States, Australia and Germany.

Jim Beam "White Label" is the top-selling bourbon in the world, and Kunis will do commercials with seventh-generation master distiller Fred Noe.

Noe said Wednesday that he and Kunis had immediate chemistry when she came to Clermont, where Jim Beam is headquartered.

"She likes bourbon," Noe said.

Kunis said in a news release, "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."

Kevin George, chief marketing officer and senior vice president of Deerfield, Ill.-based parent company Beam Inc., said in the release, "Anyone would want to share a Jim Beam with Mila. We love that about her."

Kunis, 30, is widely known for playing Jackie, girlfriend of Ashton Kutcher's character, on Fox's defunct sitcom That 70s Show. She played Rachel Jansen in Forgetting Sarah Marshall (2008), voices Meg Griffin on Fox's animated sitcom Family Guy, was nominated for Golden Globe and Screen Actors Guild awards playing a ballet dancer in Black Swan (2010) and played the witch Theodora in last year's Oz the Great and Powerful.

The Make History campaign will premiere three new television commercials featuring Kunis in the United States in mid-February and will roll out in markets worldwide over the next few months.

Kunis will also be featured in retail materials and content on Jimbeam.com, the distillery's Facebook and Twitter pages.

The U.S. campaign will feature Jim Beam's full portfolio of brands.

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