Bourbon Industry

Jim Beams wanted for 150th birthday party

On Sept. 18, Beam Suntory is holding a 150th anniversary salute to its founder at the Jim Beam American Stillhouse in Clermont.
On Sept. 18, Beam Suntory is holding a 150th anniversary salute to its founder at the Jim Beam American Stillhouse in Clermont.

In honor of Jim Beam's 150th birthday on Sept. 18, Beam Suntory is throwing a party at the Jim Beam American Stillhouse in Clermont.

As a special treat, the company is inviting people who share the name Jim Beam to come and help unveil a life-size bronze of the distillery's namesake.

"If your name is Jim Beam, then you better get down here," said Fred Noe, Jim Beam's great-grandson and seventh generation master distiller. "We want to meet you and we want to treat you to a special day in honor of a special man."

Born in Bardstown in 1864, Beam was a fourth-generation distiller. His great-grandfather, Jacob Beam, founded the family business in the foothills of Kentucky in 1795. After learning the business from his father, David M., Jim Beam established Jim Beam Bourbon as a national brand after Prohibition. Jim Beam Bourbon is now the world's top-selling bourbon.

Noe said the "Jim Beams" will be treated to a VIP distillery tour, including a private barbecue lunch.

"They're going to get VIP treatment," Noe said. "Because if they have the same name as my great-granddad, they deserve it."

Interested James Beams of legal drinking age should RSVP to BeamBirthday@JSHA.com by Sept. 15.

Even if you aren't a Beam, you can enjoy the day, which will be declared "Jim Beam Day" in Bardstown and Louisville: beginning at 11 a.m., the distillery will have bourbon-inspired cupcakes from Louisville's Bourbon Line dessert company (while they last.) The party, which is free, will include a signature Jim Beam Bourbon toast.

For more information, go to AmericanStillhouse.com.

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