Jim Beam is looking to pull up to the tourism bar in downtown Louisville with a new attraction: the Jim Beam Urban Stillhouse.
The Kentucky Tourism Development Finance Authority on Wednesday will consider an application for preliminary approval for up to $1.3 million in incentives for the project, which is proposed for Fourth Street Live!, the city's entertainment and dining district.
The downtown area already is home to the Evan Williams Bourbon Experience, and several others are planned or under construction, including ones for Old Forester, Angel's Envy, Michter's and Peerless.
According to the tourism cabinet, Beam/Suntory is proposing a $5.2 million investment. No other details of the project were immediately available.
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Beam already has the Jim Beam American Stillhouse in Clermont, outside of Bardstown; the tourist center at the distillery draws thousands of guests each year.
Another distillery, Peristyle in Woodford County, also has asked for preliminary approval for a tourist attraction. That project, part of the revival of the Old Taylor distillery, would be a $6.79 million investment, eligible for up to $1.7 million in incentives.