Bourbon Industry

Heaven Hill's Potter is named co-master distiller

Denny Potter, master distiller at Heaven Hill, will be returning to Maker’s Mark as master distiller and general manager in October.
Denny Potter, master distiller at Heaven Hill, will be returning to Maker’s Mark as master distiller and general manager in October.

Heaven Hill, maker of Evan Williams, announced Wednesday that Denny Potter has been named co-master distiller, to work alongside Craig Beam. Potter has been distillery plant manager at Heaven Hill's historical Bernheim distillery. Potter will continue to help oversee Heaven Hill's portfolio of American whiskeys, the company said, including Evan Williams, the second-largest selling bourbon in the United States and the world.

Potter has been in distillery operations for 13 years, first at Beam Global in Frankfort before coming to Heaven Hill. Before that, Potter was general manager of Cruzan Rum's distillery in St. Croix, in the Virgin Islands, and was director of distillery and environmental operations at Maker's Mark Distillery in Loretto.

"We are very pleased to have Denny continue his growth with the company and within the industry," Heaven Hill president Max L. Shapira said. "His knowledge of bourbon production and aging — and his ability to teach and relate these subjects to the trade and consumers — make him an ideal person to help carry forth Heaven Hill's leadership position and reputation into the future. Denny is grounded in the traditions of our company and industry yet has a keen eye for innovation and emerging trends."

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