Bardstown-based Heaven Hill Brands on Thursday announced it is buying Deep Eddy Vodka, the fastest-growing spirits brand in the U.S., and its Austin, Texas, distillery for an undisclosed price.
The Texas distillery will continue to produce Deep Eddy.
Although Heaven Hill is well-known for its Evan Williams and Elijah Craig bourbons, the purchase will give the family-owned company another major stake in vodka. Heaven Hill already owns Burnett's Vodka, the fourth-largest brand in the U.S. and growing at double digits, according to the company.
Since its introduction in 2010 with the original Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, the brand has grown to over 500,000 cases, according to a news release on the sale. Using all-natural fruit juices, Deep Eddy Vodka in 2013 launched Deep Eddy Ruby Red Vodka and in early 2015 added Deep Eddy Lemon Vodka.
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"This is a milestone day for Heaven Hill Brands," said Max Shapira, president of Heaven Hill Brands, in a statement. "Deep Eddy Vodka is a star on the rise in the spirits industry and is redefining the premium vodka market with a quality product and iconic marketing programs."
Deep Eddy Vodka (70-80 proof), a premium spirits company, was founded in 2010 by two local entrepreneurs with a background in beverage and spirits, Clayton Christopher (creator of Sweet Leaf Tea) and Chad Auler (creator of Savvy Vodka).
Deep Eddy Vodka is available in all 50 states.
"The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill," said Eric Dopkins, who will continue as president of Deep Eddy Vodka.