Herald-Leader to offer new subscription options

To Our Readers:

The digital age has changed many things about the news business. Here's one change you might not expect: More people get their news and information from the Lexington Herald-Leader today than ever before.

In print, on phones or tablets, online at Kentucky.com, through email newsletters or mobile text alerts, the news, commentary and advertising produced by the Herald-Leader reaches a wider audience than ever. Of course, tens of thousands of Central and Eastern Kentuckians still read the Herald-Leader in print each day, or an exact print replica through our digital e-Edition. With a month still to go, 2012 has already shattered previous traffic records on Kentucky.com, with more than 145 million page views to date, and an average of 1.4 million unique visitors each month.

Today, the Herald-Leader's professional journalists bring you news and information around the clock, in print and digitally. Our digital platforms offer breaking news, searchable databases, video, photo galleries, and the opportunity to engage in real-time discussions about topics in the news, bloggers, shopping deals and much more.

We also continue to deliver the kind of watchdog investigative journalism you've grown to expect from the Herald-Leader, news about your community and government, the latest on University of Kentucky and high school sports, information on the arts and entertainment scene in Central and Eastern Kentucky and a print and online "town hall" through our Opinion pages.

The changes of the digital age also require a change in our business model. Around the country, more than 300 newspapers already charge for online content, including many newspapers in Kentucky.

Starting Dec. 4, the Herald-Leader is going to start charging for unlimited access to all of our platforms, including Kentucky.com and mobile applications. Occasional readers can still access, for free, some of Kentucky.com. But you'll need a digital subscription to access content after a certain limit each month. Current print subscribers will receive this additional unlimited access for less than a dollar a week for the "Herald-Leader +" program at the time of their subscription renewal. We also have packages for digital-only subscribers and print subscribers who utilize our e-Edition.

For more information in a Q & A format, go to www.kentucky.com/static/pressplus/faq.html.

If you use our print and digital products frequently, you know that there are many things on Kentucky.com that can't be found in the printed Herald-Leader – just as there are many features of print that can't be replicated online. People use them differently, and to stay connected to our community you'll want to use them both, as well as our mobile apps and an upcoming, new Kentucky.com tablet app (stay tuned for more news on this).

Thank you for allowing the Lexington Herald-Leader and Kentucky.com to be a part of your day. We look forward to continuing to provide you all the local news you want when you want it and in all the ways you want it.