The Urban County Council on Thursday unanimously approved an agreement that details the responsibilities of the Lexington city government and the World Equestrian Games Foundation during the 2010 Alltech FEI World Equestrian Games.
Among other things, the agreement establishes a "clean zone" for selected advertising. Only official World Games sponsors would be able to advertise in a zone that includes a 4-mile radius of the Horse Park and the length of Newtown Pike for up to 30 days before and during the two weeks of the Games, which begin Sept. 25, 2010.
The agreement also requires official licensing to sell any World Games merchandise in that area.
The city, which plans to hold a downtown festival during the two weeks of the Games, must devise its own trademark that does not use the words "World Games" or any of their logos.
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The foundation will pay for official World Games banners to go up downtown.