The owners of the Malone’s and Jeff Ruby steakhouses are pledging free steak dinners depending on the NCAA Tournament performances of the University of Kentucky and Northern Kentucky University.
The two Kentucky teams are scheduled to square off Friday night in Indianapolis.
Cincinnati restaurant owner Jeff Ruby has said he’ll buy 15,000 steak dinners, one for every student at Northern Kentucky University, if NKU beats UK.
In response, on Wednesday afternoon, Bluegrass Hospitality Group, the owner of Malone’s, said it would provide a steak dinner for UK students and faculty if the Cats win the 2017 NCAA championship.
The cost of feeding each NKU student could be more than $1 million, Ruby said.
“Yes, this could get very expensive,” he said in the statement. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.”