In the wake of the uproar from NFL players taking a knee during the national anthem, DirecTV is offering customers a refund for its NFL package.
DirectTV is the host network for NFL Sunday Ticket, a service that allows customers to view each NFL game live. The package costs $280 a year and, ordinarily, you can’t get a refund once the season starts.
If customers cite players protesting during the anthem as the reason for ending their service, they can receive a refund for the Sunday Ticket package, the Wall Street Journal reports.
Sunday Ticket earns $1.5 billion a year in licensing revenue, the Journal said.
Despite backlash from the players kneeling, the NFL announced that ratings were up from games in the same week of the 2016 season. The league announced a 3 percent spike in ratings from last year, including a 63 percent jump in the rating of “Monday Night Football.”
Roughly 180 players chose not to stand for the national anthem in week 3 of the season, according to ESPN’s Darren Rovell, and three teams didn’t come to the sideline for the anthem.
The decision by players to kneel for the anthem came after President Donald Trump encouraged NFL owners to fire players who didn’t stand. Almost all of the league’s owners released statements affirming their players’ right to protest.
Many fans, meanwhile, booed the players for taking their stance and others have threatened to no longer watch the NFL.