Williamstown’s Ark Encounter has increased its individual ticket prices for adults, but has decreased its pricing for children.
The new pricing structure will go into effect March 1, it was announced Wednesday. The goal for the pricing is “to help more families, churches, schools and other organizations to bring as many children to the Ark and museum as possible,” a news release states.
Adult tickets to the Ark will rise from $40 to $48 and senior (aged 60 and older) tickets will go from $31 to $38. Children under 4 years old will still get free admission, while prices for children to 5 to 12 years old will decrease from $28 to $15. Prices for teenagers will be $25.
Combo tickets, which include passes to both the Ark and nearby Creation Museum, will also increase for adults and seniors but decrease for children.
Annual combo passes will significantly decrease from $175 for both adults and children to $100 for adults, $70 for teenagers and $35 for children. Weekly passes will no longer be available.
Visitors to the Ark Encounter and Creation Museum have told Answers of Genesis President Ken Ham that the attractions are better than some of the nation’s most well-known parks, the release states.
“Many of our visitors have told me that the quality of our Christian-themed attractions exceeds what they’ve experienced at the Disney parks, Universal Studios and the Smithsonian museums,” Ham states in the release. “AiG’s Christian-themed parks are also captivating and entertaining, but most of all they present serious, life-changing Bible messages.”
Ham added that Disney and AiG’s attractions are competitors for family vacations. He said in the news release that families at Disney would have to spend hours waiting in long lines on short rides, while at the Ark and museum, families can “easily spend a full day or two at each location ... rarely standing in a long line.”
In 2016, AiG opened the Ark Encounter which, according to Wednesday’s news release, draws up to 8,000 guests a day.