From John McCain's mouth to the shirt on your back, a memorable one-liner from Tuesday night's presidential debate has already made its way into the world of e-commerce. "There was an energy bill on the floor of the Senate — loaded down with goodies, billions for the oil companies," McCain said, winding up to it. "You know who voted for it — you might never know?" He then pointed at Barack Obama and answered his own question: "That one." He continued, "You know who voted against it? Me." It wasn't long before a mystery entrepreneur quickly scooped up the Internet address: www.thatone08.com and a companion Facebook page and turned it into a merchandising opportunity. The Web site is a one-stop shop for T-shirts emblazoned with the Obama campaign logo next to the words "That One 08." There are two other versions of the shirt, one featuring a photograph of Obama; the other with one of McCain (finger outstretched).

The Caucus, New York Times