Jim Host has probably forgotten more about salesmanship than we'll ever know.
We do, nonetheless, offer a word of advice as he explains the potential benefits of Kentucky's two largest cities joining together in an economic super-region.
Stop citing Dallas-Fort Worth as an example.
The image it conjures of miles of urban sprawl is an instant turnoff to many of the people whose support the regional effort will need.
In fact, the committee that Host will chair should make it clear early on that preserving the rural character of the corridor between Lexington and Louisville is a priority.
Both cities already have enough poorly planned development of their own.
The last thing they need is an anywhere-USA vista of glass high-rises and chain restaurants running the length of Interstate 64.
The power of this collaboration is in the economic and creative synergies between the two cities. Disrespecting the distinctive landscape that's a big part of the region's appeal would not be progress.
Host and his committee should say so.