The change was meant to be so subtle that Kentucky officials wondered if outsiders would even notice.
But when photos of the new Memorial Coliseum floor made the rounds on social media, fans started to notice that the UK logo in the middle of the floor had a different look to it.
The interlocking "UK" that has been seen on every Kentucky uniform since 1997 has undergone a bit of a face lift.
"We decided it was time to refresh our primary mark in a way that highlights the 'K' but also communicates the 'We are UK' message," explained Jason Schlafer, executive associate athletic director.
"The change is not dramatic or drastic and that's because we already have one of the most recognizable brands in college athletics."
But with athletics facility upgrades — most notably the $120 million renovation of Commonwealth Stadium and the nearby football practice facility — looming, UK decided it was a good time to make a change.
It will be a slow phasing in of the new "UK" with its first appearance in Memorial Coliseum, then as a focal point on the new turf at the stadium and in the graphics packages that are a part of the renovations around the facility.
It's unclear when the Rupp Arena floor will be updated with the new logo.
"That's not our surface," Schlafer said of the downtown venue. "We don't own that. It's a question for them likely, but my guess is that will wait until the next time that gets updated and I don't know the timeline on that."
The logo will make its way onto new uniforms and other printed materials within the next year or so, Schlafer said.
While there may be some consistency issues between uniforms and field logos in the next 12 months, it made more sense to make the changes with the facilities.
"It was illogical to fabricate synthetic surface at football and redo the court at Memorial Coliseum and invest in the graphics package at the new stadium and then come back and change it in a year for that purpose," Schlafer said.
For the past year, UK has been working with Nike to develop the new logo. Part of that work included research and feedback from athletes, coaches and school administrators.
Last summer when athletics officials solicited fan opinion on their experiences through the BBN First Initiative, some fans asked for more ferocious logos and even the return of the "Power K" that was on football helmets previously.
That was discussed during this most recent reinvention.
"The fact of the matter is we didn't want to go backward," Schlafer said. "We wanted to move forward and this was the mark that we developed that we feel touches on our future."
But it also reflects the Cats' history as well.
"You want to be sure you respect your past, which is why we ended up streamlining the mark rather than developing an all new mark that folks don't recognize as ours," he said. "So we ended up streamlining and fine-tuning our mark to keep up with and represent our future while respecting the past."
■ The look of the Commonwealth Stadium turf is still in flux with a general design completed, but it may be altered slightly, which means it's not available for the public to see yet, UK officials said.
The Secretariat checkerboard "pattern of excellence" UK has adopted as a part of its uniforms since 2007 (and now surrounds the new court in Memorial Coliseum) has been rumored to be in the end zones on the new Commonwealth Stadium turf, but Schlafer said the design hasn't been finalized.
"We'll continue to evaluate how we'll use the pattern of excellence," he said.