Kentucky's football coaching staff tracks them as "explosive plays" because they can blow a game open.
In offensive coordinator Neal Brown's world, the explosive play is any pass play longer than 16 yards and any run or screen that goes for 12 yards or better.
And UK's offense just hasn't had enough of them this season.
After the loss at Vanderbilt, in which Brown charted just eight explosive plays, head coach Mark Stoops lamented UK's inability to make them this season.
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"We've got to find some explosive playmakers and get the ball in the end zone," he said simply. "That's it."
It's not for a lack of calling the big play or trying to get the ball in the right hands to make it, Brown said.
It's just that Kentucky, which visits Georgia (6-4, 4-3 Southeastern Conference) on Saturday, hasn't been able to make the big play. Or when the Cats manage to make one, they can't string together another.
Sometimes it goes in the opposite direction, freshman running back Jojo Kemp noted. The team will have a big play and then have a setback or a negative-yardage play and it stalls the snowball that looks headed downhill.
"Momentum in a game is actually real," Kemp said. "Right now we're working on when something goes bad, that we don't put our head down, that we keep our heads up and do the small things."
Stoops and Brown had classic coach responses when asked this week about explosive plays or Kentucky's lack thereof: "We actually prefer to get more explosive plays than the opponent. That's generally what we're aiming for."
Brown wasn't even that picky. "We want to have one more than the other team," he said.
That might be a problem for the Cats (2-8, 0-6) this week at Samford Stadium.
Georgia maybe hasn't won its biggest games or been able to defend some of the bigger plays (see Auburn game last week), but the Bulldogs are the second-best team in the league in plays for 10 or more yards, with 187 this season.
The Bulldogs' 187 are behind only Texas A&M's eye-popping 217. By comparison, UK has 122 plays of 10 yards or more.
Georgia has hit 64 plays for 20 or more yards to just 37 for Kentucky.
Bulldogs quarterback Aaron Murray has completed 45 pass plays for 20 yards or more, 13th-best in the nation.
The explosive plays make a difference, UK players said.
"We feed off it a lot," said wide receiver Ryan Timmons, who has five catches for 20 or more yards and two runs for that distance or better. "That's what gets this offense started, those big plays. It's what Coach Brown always talks about: somebody making a big play, so that's what our offense is built on."
Said quarterback Jalen Whitlow, who has had a hand in a team-best 16 (12 passing, four rushing) of UK's plays for 20 yards or better: "They win games. They matter a lot."
With two games to go, UK has the same number of 20-plus yard rushing plays (14) as it had all of last season.
Long pass plays are better this season than last, with UK connecting on 11 for 30 or more yards after hitting just six for 30-plus yards last season.
But Kentucky has struggled with plays of 20 or more yards the past two games, getting just one last week against Vanderbilt and three the week before against Missouri.
Fourteen of Kentucky's 37 total plays for 20 yards or more came in the Cats' two wins over Miami (Ohio) and Alabama State.
Kemp, who has four rushing plays for 20 yards or better, the most of any UK running back, believes they'll come.
He urged patience, even with just two games left in this season.
"There are a lot of those plays that we've just left out there," he said. "We're working hard on the little things and when we get the small things down, then those bigger plays will happen."