New plate to hype games

Kentucky will issue a specialty license plate for the Alltech FEI World Equestrian Games if 900 motorists apply for the plate by Sept. 30, organizers said Tuesday.

The plate would be “kind of a rare thing,” said state Transportation Cabinet spokesman David Devers.

In February, the first specialty plate for a specific sports event was issued for the 2008 Ryder Cup to be played in Louisville in September and the public has snapped up 1,378 since then, Devers said.

The 1,378 is in addition to nearly 1,100 pre-issue applications sent in to get the Ryder Cup plate issued, said Terry Hasseltine, deputy executive director of the Kentucky Sports Authority. Those applications took nearly nine months to gather, Hasseltine said. “It was a lot longer than we wanted it to take.”

Organizers of the World Equestrian Games have about three months to get 900 applications filed, but “I don't think it will take that long,” said Amy Walker, spokeswoman for the World Games 2010 Foundation, the games' chief organizer.

Kentucky residents who want to buy the plate for $44 should go to the foundation's Web site,, and print out a copy of the application.

The completed application with a check for $28 — credit cards cannot be used — should be mailed to the World Games 2010 Foundation, ATTN: Maggie Daniels, 2010 World Games Way, Lexington, Ky. 40511-2010.

The check should be payable to the foundation. It will not be cashed unless the required 900 applications are received, organizers said. Applicants will be notified by e-mail that the plates are being made, which will take about 60 days.

The clerk of the county where each applicant lives will send notifications when the plates are ready for pick up. At that time, the applicant will pay about $16, including $10 for the World Games 2010 Foundation, which is a charity, and $6 for local fees.

The annual renewal cost for the plates will be about $30, organizers said.